Don’t be social-centric, be customer-centric

Digital Experience Age

There have been a lot of good and bad comments toward the effectiveness of social media marketing. Some brands believe it is a waste of resource and time, some believe it helps take the brand much closer to the key audience. As a student in digital marketing, I am a big believer in the power of social media, big or small, social media can still make an impact for every brand.

The truth is unlike other digital marketing approach, social media is all about relationship building, and just like the actual relationship it can go sweet or sour. To get closer to your customer, it is not about being everywhere but being where it matters, nor about generating content that only grabs attention but content that is relevant to the audience,  creates engagement and drives actions. Social media marketing takes times, effort, constant tracking and optimisation, because how strong the relationship can become…

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