April 2014 update: There is little good news on the Facebook page front, with a prominent ad agency predicting organic (or unpaid) page reach will soon drop to zero.Read more: Should my nonprofit break up with Facebook?
You’ve noticed it for a couple of months now. Your Facebook page numbers are down. By a lot. Likes are down, engagement is down, referrals to your website have dropped. You wonder if the rumors about a Facebook exodus are correct. You wonder if it’s you.
Don’t worry, page admins – it isn’t you. It’s Facebook. Here’s what is going on.
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