Ready for Facebook’s latest update? This week, the platform tweaked the algorithm behind the Newsfeed function with the intent of bringing higher quality content like news stories, to the top of the feed.
As you may have noticed, posts from friends that received engagement like comments or shares, automatically rise to the top of a user’s Newsfeed, even if that user has already seen the content before. Facebook is essentially ensuring that one sees conversations between friends and will engage with the post as well.
Memes and other low quality content will be pushed down on one’s Newsfeed which will impact what type of content marketers use with their fans in the future. Brands will need to think strategically before posting lighter content as Facebook is attempting to keep fans on the site (especially on the mobile version), rather than clicking on a meme or other pieces of content hosted elsewhere.
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