Will You #Tag Me? : Leveraging HashTags To Woo Your Customers


The symbol until not too long ago was just another one of those inconspicuous keys on your keyboards and telephones. The hash (or the pound symbol like the Americans like to call it) symbol was rarely used other than in mathematical or coding (software programming) terms. Of course, there were a few other usages, like for example I was one of those few people who liked to prefix # before a number because I had grown up knowing it to be the number sign, though I later realized that this wasn’t a very popular practice. Also, there were those (and still is; maybe more so now, than before) rare instances when the IVR systems asked us to press the # key to confirm the input we made. Then Twitter happened, and all of a sudden the # symbol was catapulted into the limelight, even surpassing the fame its cousin…

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