Social media provides a range of tools to reach out to leads and clients. Though Facebook and Twitter are often used by real estate professionals, an important, yet commonly overlooked site is Pinterest. On average, a Pinterest visitor will spend over an hour on Pinterest for each visit. This presents a great opportunity to reach users during their Pinterest browsing.
Real estate websites rely to a large extent on visuals. Whether you’re posting before and after shots of a great home staging, photos of your newest listing, or video tours featuring the highlights of your top home, you likely already have a significant number of visuals available to users.
Though it’s important to have these images on your website, Pinterest can provide a more powerful opportunity to share these photos. When you “pin” something, it appears to all your followers. If one of those followers chooses to “re-pin”…
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