How a brand declines on social media

praveen inbarajan

Ever wondered how social media marketing works? Keep wondering because no one’s figured it out yet! But customers or users sure do know how. Most marketing students would remember the product adoption cycle – Innovators, Early Adopters, Early Majority, Late Majority and finally, Laggards – (Thank you Google)

Social Media Marketers worship these “innovators” or “influencers” since the belief is that their tweets or blogs can make it or break it for a brand online. There are some ongoing debates on their mystical powers or lack of it.

But if there is one widely accepted truth with social media marketing, it is that brands can degrade pretty fast online. And if ever there was a brand decline cycle, then this is how it happens. Here is a rare glimpse of how brand decline happens on social media.

The Avenger -> The Band Wagon -> Moment of Truth -> World of…

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