Big Data and its impact on Social Media Marketing


We are all aware of the endless benefits and changes social media has brought about, both in the way we conduct business and the way consumers interact with our businesses. The opportunities consumers are given to interact with brands are endless; they like your page on Facebook, watch ads on YouTube, download apps, read news articles, comment on blogs, chat online and the list goes on. Keeping up with constant customer engagement is already a major issue amongst marketers, let alone trying to quantifying the data generated from these mediums. The extensive amount of data generated through these mediums is simply incredible.


Social media has become the most popular way to communicate on both a personal and professional level. With over a billion members on Facebook and 500 million on Twitter, online conversations are endless and providing powerful information and statistics for marketers to take advantage of. Social media data is all…

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