If you’re the owner of a small/medium business, and you’re into your social media, you might have received (and opened) an email from Twitter some time this week, with a welcome to Twitter ads.
Hear the cries of ‘hallelujah!’ from across the marketing world, finally most businesses will be able to get access to those little areas on Twitter that have been reserved mostly for the big-bucks businesses. ‘Promoted tweets’ and ‘promoted accounts’ are the two options you have to choose from, so still no promoted trends (sad face).
In terms of using the editor, you’ll find it relatively similar to Facebook in some ways, but mostly it will be easier! We quite like the look of the promoted tweets as opposed to the promoted accounts, although they both have their pros and cons. The main reason we think promoted tweets will be more popular is purely because of the…
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